Business Communication: Process and Product (with meguffey.com Printed Acce
Author: Mary Ellen Guffey
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
Table of Contents:
Unit 1: COMMUNICATION FOUNDATIONS. 1. Communicating in Today's Workplace. 2. Developing Team, Listening, and Etiquette Skills. 3. Communicating Across Cultures. Unit 2: THE WRITING PROCESS. 4. Writing Process Phase 1: Analyze, Anticipate, and Adapt. 5. Writing Process Phase 2: Research, Organize, and Compose. 6. Writing Process Phase 3: Revise, Proofread, and Evaluate. Unit 3: BUSINESS CORRESPONDENCE. 7. E-mail Messages and Memos. 8. Positive Letters and Messages. 9. Persuasive and Sales Messages. 10. Negative Messages. Unit 4. REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics. 12. Informal Business Reports. 13. Proposals and Formal Reports. 14. Business Presentations. Unit 5: EMPLOYMENT COMMUNICATION. 15. Resumes and Cover Messages. 16. Interviewing and Follow-up. Appendix A: Grammar/Mechanics Guide (Competent Language Usage Essentials). Appendix B: Document Format Guide. Appendix C: Documentation Guide. Appendix D: Correction Symbols.Books about: Wealth War and Wisdom or Founders At Work
Ethics for the New Millennium
Author: Dalai Lama
Only during a time when we have so little faith in one another, so little confidence in the willingness of others to do what is right, can a strong voice emerge to dispel disillusionment and show us hope. It takes a person of great courage, such as the Dalai Lama, to face these times and say there is hope.
There is an argument to be made for basic human goodness. The number of people who spend their lives being violent or dishonest is tiny compared with the number of people -- the vast majority we don't hear about -- who would wish others only well. According to the Dalai Lama, our survival has depended and will depend on our basic goodness. "Much more effective and important than legislation is our regard for one another's feelings at a simple human level....Here, I refer to the capacity we all have to empathize with one another...to arrive at the inability to bear the sight of another's suffering." The Dalai Lama presents an ethical system that not only is based on commonsense and reason, as opposed to religious dogma or punitive legislation, but has at its goal ultimate happiness for every individual.
The Dalai Lama demonstrates that human beings are better than we think we are, and that a society and a life that cultivate love and compassion are completely within our reach. If enough people operate from the understanding of their "original purity," a global revolution of peace will ensue.
Publishers Weekly
"This is not a religious book," asserts the Dalai Lama about a volume that's his most outspoken to date on moral and social issues. "My aim has been to appeal for an approach to ethics based on universal rather than religious principles." The Dalai Lama adopts this approach because, he notes, the majority of humanity ignores religion, the traditional vehicle for ethics, yet observation shows him that happiness, which he discerns as the prime human goal, depends upon "positive ethical conduct." The entire book, written in simple, direct prose, reflects this sort of step-by-step reasoning, taking on color and drama with numerous anecdotes drawn from the Tibetan leader's personal experience. Methodically, the Dalai Lama explores the foundation of ethics, how ethics affects the individual and the role of ethics in society. He resorts often to Buddhist principles (as in employing the idea of dependent origination--that nothing arises or exists of itself--to demonstrate the interrelatedness of all life), but also to native Tibetan ideas and, occasionally, to secular thought or that of other religions. The book represents no radical departure from his previous work, but it does present a number of forceful views on issues ranging from cloning to vivisection to excess wealth ("the life of luxury... is unworthy"), as well as personal flavor not seen in his books since his autobiography, Freedom in Exile. The Dalai Lama refers, for instance, to his unwillingness to sell his watch collection for money to feed the poor as an example of ethical limitation. With its disarmingly frank, kindly manner and authoritative air, the book is what one would expect from a Nobel Peace Prize winner, and could appeal as widely as the Dalai Lama's current bestseller, The Art of Happiness. (Aug.) Copyright 1999 Cahners Business Information.
Library Journal
The Dalai Lama, spiritual leader of the Tibetans, is highly respected for his gentleness and his constant quest for a reconciliation with the Chinese, who have oppressed Tibet for more than 40 years. This book proposes a morality of acceptance and compassion. The Dalai Lama encourages without being preachy and admonishes without being accusatory. He intends his book for the widest possible audience and writes in a simple, straightforward style that some sophisticated readers may find off-putting. Lacking footnotes or bibliography, this is not useful as a text for scholars or students, and it adds nothing new to ethical theory. The Dalai Lama explicitly avoids ethical principles derived from any religious doctrine; people often use religion, he says, to justify harming others. Instead, he counsels us to examine our motives and to try always to act with compassion. Though his emphasis on individual intention may alienate believers in Judeo-Christian and Muslim scripture, many others will find him persuasive. Recommended for public libraries.--James F. DeRoche, Alexandria, VA Copyright 1999 Cahners Business Information.
School Library Journal
YA-The Dalai Lama examines the world, its ills, and its coming changes in a disarmingly conversational style that engages readers. With a perspective that should appeal to teens weary of negativity, he offers an encouraging view of the future, arguing convincingly that we humans are better than we tend to believe. Avoiding technical terms and dogma, he presents Buddhist values and ethics, chiefly the dynamic of compassion and a recognition of the "complex interlinking of relationships," in such a way that individuals from a variety of cultural or religious backgrounds can understand their application to modern dilemmas and personal choices. Chapters focus on concepts such as restraint, discernment, non-harming, and responsibility as they apply to far-ranging subjects including the environment, disarmament, religion, science, and education. In a world in which many historical boundaries are becoming irrelevant, he focuses upon the essential qualities of humanity that we all share and from which new forms of social organization can evolve. An important book for thoughtful teens to muse over now, and return to in the future.-Christine C. Menefee, Fairfax County Public Library, VA Copyright 2000 Cahners Business Information.|
Esquire
...[A] meditation on the capacity for compassion...a good thing to read, especially for those of us who [ask:] Can human beings improve themselves?
Kirkus Reviews
This call to compassionate ethics fuses 1990s universalism with the Golden Rule. The Dalai Lama (Freedom in Exile: The Autobiography of the Dalai Lama, 1990) bemoans the apparent erosion of ethical behavior around the world. People have embraced materialism, foolishly thinking that possessions will make them happy; they have turned to violence (both physical and ideological) because they no longer feel connected to one another. He calls for an ethic based on human interconnection. When we truly experience one another's pain, we learn compassion, which is the basis of morality. The exiled Tibetan leader is oh-so-careful to distinguish religion from spirituality; religion may or may not encompass the value of compassion, while spirituality always must. True happiness is based on an inner peace which is unperturbed by circumstance; such peace is only attained "when our actions are motivated by a concern for others." We need discipline to look beyond ourselves and past the fleeting pleasures of immediate gratification, toward a more rewarding (and permanent) quiet joy. And although we try mightily to avoid suffering, pain can engender the empathy which unites us with others and makes morality possible. As His Holiness himself says, very little in this book is original. But his message is so often neglected that it sounds very fresh indeed. Simple but not simplistic.
What People Are Saying
Daniel Goleman
A voice of compassion and wisdom, His Holiness the Dalai Lama presents us with a compelling credo for right living in the coming age.
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