The Basics of FMEA or Marketing for Hospitality and Tourism

The Basics of FMEA

Author: Robin E McDermott

Based on requirements established by the big-three automakers, The Basics of FMEA introduces work teams to this valuable tool. Failure Mode and Effect Analysis (FMEA) helps prevent failures, defects, and errors, because the tool identifies special causes of variation before they occur. This is valuable in any quality control or continuous improvement program and the reason that the automotive industry's QS-9000 standard requires their use. But FMEA is a valuable tool for any industry in which prevention is important. The process establishes a systematic method for determining causes and creates a common language for FMEA teams - a method easily transferred to other industries.

Table of Contents:

Introduction

What Is an FMEA?

What Is the Purpose of an FMEA?

The FMEA Process

The FMEA Team

FMEA Boundaries of Freedom

Product/Design versus Process FMEAs

The 10 Steps for an FMEA

FMEA Case Study

When and Where to Use FMEAs

Appendix 1: Creating a Process Flowchart

Appendix 2: Brainstorming

Appendix 3: Reaching Consensus on Severity, Occurance, and Detection Ratings

Appendix 4: Process Improvement Techniques

Appendix 5: QS-9000 Requirements for FMEA's

FMEA Glossary of Terms

Go to: Saving Capitalism from the Capitalists Unleashing the Power of Financial Markets to Create Wealth and Spread Opportunity or The Natural Speaker

Marketing for Hospitality and Tourism

Author: Phillip R Kotler

This hospitality marketing book is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Easy-to-read and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. An abundance of real-world examples and cases and experiential and internet exercises give users extraordinary insight into marketing situations they will actually encounter on the job. Real-world in focus, topics reflect the authors' rich combination of both teaching and international consulting experience in the hospitality and travel industries. PART 1: Understanding the Hospitality and Tourism Marketing Process–Introduces the concept of hospitality marketing and its importance. PART 2: Developing Hospitality and Tourism Marketing Opportunities and Strategies–Explains the role of consumer behavior and how it affects the marketing environment. PART 3: Developing the Hospitality and Tourism Mix–Identifies and explains strategies for promoting products and the various distribution channels. PART 4: Managing Hospitality and Tourism Marketing–Highlights the latest trends in electronic marketing, destination marketing, and planning for the future. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

Table of Contents:

1	Introduction : marketing for hospitality and tourism	3
2	Service characteristics of hospitality and tourism marketing	37
3	The role of marketing in strategic planning	71
4	The marketing environment	111
5	Marketing information systems and marketing research	151
6	Consumer markets and consumer buying behavior	195
7	Organizational buyer behavior of group market	231
8	Market segmentation, targeting, and positioning	259
9	Designing and managing products	301
10	Internal marketing	353
11	Building customer loyalty through quality	385
12	Pricing products : pricing considerations, approaches, and strategy	445
13	Distribution channels	497
14	Promoting products : communication and promotion policy and advertising	539
15	Promoting products : public relations and sales promotion	589
16	Professional sales	629
17	Electronic marketing : Internet marketing, database marketing, and direct marketing	683
18	Destination marketing	723
19	Next year's marketing plan	763