Principles of Microeconomics or Action Learning

Principles of Microeconomics

Author: Fred M Gottheil

This newly updated edition of a highly regarded the principles of microeconomics text provides your students with the most up-to-date information available. Cases, tables, data, and more were updated to reflect 2003 data. The text also has a four-color internal and full supplement package that complements the text's superb conversational style, which engages students like none other. Principles of Microeconomics, 5e represents the results Fred Gottheil's career as an outstanding professor and author. This edition is maintains the proven structure and style of previous editions while updating content to make it even more valuable to professors and students alike. The author continues to use familiar stories, illustrations, scenarios, and a direct-to-student writing style to appeal to students' interests. The narrative is built around questions, which cut the distance between the student and the unfamiliar concepts of economics. Instead of covering hundreds of topics superficially, the book presents basic concepts in depth and develops economic analysis step-by-step. The result?learning economics becomes relative, interactive and appealing versus mere passive course participation.

Booknews

This textbook on macroeconomics introduces the basics of economic analysis and emphasizes the connections between economics and the other social sciences. The book covers concepts like employment, inflation, and fiscal policy, money, banking, and monetary policy, in addition to outlining the role of government and describing the world economy. A glossary is included. An accompanying CD-ROM provides access to a website featuring chapter quizzes, video segments, and a graphing workshop. Gottheil teaches at the University of Illinois. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Interesting textbook: Event Marketing or The Art and Science of Negotiation

Action Learning: How the World's Top Companies are Re-Creating Their Leaders and Themselves

Author: David L Dotlich

A Strategic Boot Camp for Leadership Development "David Dotlich has worked with top management of the best companies to deliver Action Learning programs for over fifteen years. His insights into how leaders develop and his experience as a coach and executive are captured in this excellent book." --Arnold Kanarick, executive president and chief human resources officer, The Limited Plug into a dynamic leadership development process custom made for today's rapidly changing, technology-driven business environment. Unlike traditional classroom-style programs, Action Learning engages managers in emotionally intense, team-oriented experiences that directly address the immediate strategic needs of the organization. Here, authors Dotlich and Noel detail the many Action Learning sessions they've conducted at Shell, Ameritech, Citibank, and other leading corporations that have used Action Learning to quickly and successfully implement a variety of tactical and quantum change initiatives. Readers benefit from a clearly defined framework they can use to construct an Action Learning program of their own--a program that gives companies the power to re-create themselves by first re-creating their leaders.

Publishers Weekly

This straightforward book begins with the solid premise that the only way that organizations will be able to evolve to meet the challenges of today's business environment is for the people who run them to change as well. Dotlich, a consultant, and Noel, vice-president of human resources at Citicorp, are both clear about how that change should happen through "action learning," their term for learning that takes place in a controlled environment where theory is combined with the knowledge that managers already have. They lay out 12 steps to follow for that learning to occur. At this point the book starts to falter. Instead of giving managers a broad prescription for change, Dotlich and Noel should have provided a how-to action plan to follow, which would have been more useful than the generalizations and anecdotes gleaned from their consulting work and personal experiences. Although they do a good job of setting up the rationale for change, the authors might have gone further in showing us how to effect it. (June)

Booknews

The authors believe companies can recreate themselves by first creating their leaders through Action Learning. The method requires immersing executives in a team-oriented strategic boot camp that addresses the immediate needs of the organization, erases entrenched thinking, and encourages new attitudes and behaviors. Each chapter is issue-oriented ranging from customer relations to technology to teambuilding. Examples show how corporations have adapted the method to train executives. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Preface
	Acknowledgments
	The Authors
	Introduction	1
1	The Action Learning Framework	13
2	Stories of Action Learning in Action: Three Types of Action Learning	35
3	Why Change? Rising to the Challenges of the New Business World	49
4	You Can't Buy Leadership: Transforming Leaders in Place	69
5	Growing Global Leaders	83
6	Breaking the Boundaries Between Functions and Business Units	99
7	Reconceptualizing the Business	115
8	Releasing Fresh Thinking and Independent Action	135
9	For Companies to Learn to Change, People Must Learn to Change	149
10	Fusing Technology and the Business	161
11	Removing the Barriers Between Customer and Company	171
12	Reaching to the Future	185
	Resources: A. Recommended Readings	195
	Resources: B. Action Learning Examples	197
	Index	205