Thursday, December 18, 2008

Product Design and Development or Microeconomics

Product Design and Development

Author: Karl Ulrich

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development, 3/e, by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry trend to perform product design and development in cross-functional teams.



Table of Contents:
Preface
1Introduction1
2Development Processes and Organizations13
3Identifying Customer Needs33
4Establishing Product Specifications53
5Concept Generation77
6Concept Selection105
7Product Architecture129
8Industrial Design151
9Design for Manufacturing179
10Effective Prototyping217
11Economics of Product Development Projects233
12Managing Product Development Projects259
Index283

New interesting book: The Legal Ethical and Regulatory Environment of Business or An Introduction to Human Resource Management

Microeconomics

Author: David C Colander

An examination of microeconomic models in practical use

Microeconomics explores the strengths and weaknesses of standard models of microeconomics and how they are actually used in policy. Chapters discuss the basics of microeconomics; foundations of supply and demand; market structure and policy; monopolistic competition; distribution of income; and the ways economic reasoning is applied to real-world policy. Sidebars reinforce the economic tools presented, while more then four hours of website-accessible video provide interactive exercises and animated tutorials.

David C. Colander is a professor at Middlebury College.



No comments: