International Marketing
Author: Michael R Czinkota
INTERNATIONAL MARKETING is an innovative up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. With this in-depth text, you will be prepared to conquer the international business world!
Table of Contents:
| Preface | ||
| Acknowledgments | ||
| About the Authors | ||
| Pt. 1 | The International Environment | |
| Ch. 1 | The International Marketing Imperative | 2 |
| Ch. 2 | International Trade Institutions and Trade Policy | 30 |
| Ch. 3 | The Cultural Environment | 56 |
| Ch. 4 | The Economic Environment | 88 |
| Ch. 5 | The International Political and Legal Environment | 130 |
| Pt. 2 | Beginning International Marketing Activities | |
| Ch. 6 | Building the Knowledge Base | 186 |
| Ch. 7 | Exporting, Licensing, and Franchising | 224 |
| Ch. 8 | Product Adaptation | 246 |
| Ch. 9 | Export Pricing Strategies | 272 |
| Ch. 10 | International Communications | 304 |
| Ch. 11 | Channels and Distribution Strategies | 332 |
| Pt. 3 | Global Marketing Management | |
| Ch. 12 | Global Strategic Planning | 396 |
| Ch. 13 | Global Market Expansion | 420 |
| Ch. 14 | Product and Brand Management | 438 |
| Ch. 15 | Services Marketing | 464 |
| Ch. 16 | Global Pricing Strategies | 484 |
| Ch. 17 | Logistics and Supply Chain Management | 508 |
| Ch. 18 | Global Promotional Strategies | 536 |
| Ch. 19 | Marketing Organization, Implementation, and Control | 568 |
| Ch. 20 | The Future | 598 |
| References | ||
| Glossary | ||
| Index |
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Savvy Home Buying Tactics: Financing Exposed from the Inside
Author: Thomas L Dussault
Financing a real estate investment can be daunting considering the ever-changing mortgage guidelines, confusing financial forms, and various financing options. At last, an experienced financial professional steps forward to provide the inside information and savvy advice real estate consumers need to make the right financing decisions.
Based on more than 25 years experience, Thomas Dussault details a resourceful way to get through the purchase of a home and capture the best pricing by understanding the psychology of the sale through the seller's eyes along with offering hints on how to acquire the 'best' price. A full range of mortgage financing options are explored with discussions on the different mortgages, how to apply for them, and reasons why each may be best for the reader's individuals scenarios. Pros and cons of various refinancing options are also covered.
Every new or experienced home investor will find benefit from this "insider's guide" to buying or refinancing a home!
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