Wednesday, December 31, 2008

Macroeconomics or Nonprofit Strategic Positioning

Macroeconomics: An Integrated Approach

Author: Alan J Auerbach

This paperback edition is not available in the U.S. and Canada.

Many undergraduate texts treat macroeconomics as a set of distinct topics rather than as a unified body of theory and empirical findings. In contrast, this text by Alan Auerbach and Laurence Kotlikoff uses a single analytic framework--the two-period life-cycle model--to explore and connect each of the major issues in contemporary macroeconomics. The model describes the evolution of the economy over time in terms of the behavior of overlapping generations of individuals, each of whom lives for two periods: youth and old age. This versatile framework can encompass most macroeconomic schools of thought through the alteration of key assumptions. The use of one basic model also allows the authors to explore important topics not always addressed adequately in other texts; these include credit constraints, real business cycles, generational accounting, and international capital flows markets.

Written in a clear, accessible style, this shortened and simplified second edition provides a systematic way to interpret macroeconomic outcomes, to understand various policy proposals, and to appreciate how individuals and firms fit into the big picture.



Interesting textbook: Dr Atkins New Diet Cookbook or Nutritional Yeast Cookbook

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do

Author: Thomas A McLaughlin

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning. Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise. This book will take the reader on a stimulating journey through nonprofit strategy development and implementation. The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill. Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.



Table of Contents:
Sect. 1Preplanning1
Sect. 2The logic of strategic positioning7
Sect. 3The formal points of control17
Sect. 4Prepare39
Sect. 5Scan your future47
Sect. 6Scan for internal strengths101
Sect. 7Decide where to be141

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