The Practice of Public Relations or Sustainable Landscape Construction

The Practice of Public Relations

Author: Fraser P Seitel

Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of “publics” and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.  

Booknews

With an emphasis on case studies ranging from the disaster to the Tickle Me Elmo doll, presents an introduction to the field. The text is divided into four parts covering philosophical underpinnings; practical communications applications such as the integration of public relations, marketing, and advertising; descriptions of primary constituents with chapters on employees, consumers, multicultural communities, and the government; and emerging trends including crisis management and the law. Annotation c. by Book News, Inc., Portland, Or.

Booknews

In this iteration emphasizing the Internet's dramatic impact on the public relations field, a PR veteran introduces the field's evolution, validation, activation, its publics, and future. Chapters feature ethical questions, "backgrounders" on issues, Internet-geared questions, case studies, and interviews with the likes of management guru Peter Drucker. Appends the Public Relations Society of America's professional code of standards, the questionnaire for an advertising effectiveness study, definitions of terms used in PR evaluation, information on audio-visual supports, key cyberspace terms and sites, online databases, leading media directories worldwide, corporate reporting requirements, and an annual meeting checklist. No dates are given for previous editions. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

1	What is public relations, anyway?	1
2	The growth of public relations	22
3	Communication	45
4	Public opinion	64
5	Management	83
6	Ethics	108
7	The law	128
8	Research	148
9	Print media relations	173
10	Electroni c media relations	201
11	Employee relations	219
12	Multicultural community relations	242
13	Government relations	267
14	Consumer relations	292
15	International relations	310
16	Public relations writing	328
17	Integrated marketing communications	356
18	Public relations and the Internet	378
19	Crisis management	400

Go to: The Art of Leadership or Beyond Leading and Managing

Sustainable Landscape Construction: A Guide to Green Building Outdoors

Author: William Thompson

Published at the beginning of the twenty-first century, Sustainable Landscape Construction took a new approach to what was then a nearly new subject: how to construct outdoor environments based on principles of sustainability. This enormously influential book helped to spur a movement that has taken root around the U.S. and throughout the world. The second edition has been thoroughly updated to include the most important developments in this landscape revolution, along with the latest scientific research in the field. It has been expanded to provide even more ideas for designing, building, and maintaining environmentally sensitive landscapes. It is essential reading for everyone with an interest in “green” landscape design.

 

Like its predecessor, the new edition of Sustainable Landscape Construction is organized around principles that reflect the authors’ desire to put environmental ethics into practice. Each chapter focuses on one over-arching idea. These principles of sustainability are clearly articulated and are developed through specific examples. More than 100 projects from around the globe are described and illustrated. A new chapter details ways in which landscape architectural practice must respond to the dangers posed by fire, floods, drought, extreme storms, and climate change.

 

Sustainable Landscape Construction is a crucial complement to basic landscape construction texts, and is a one-of-a-kind reference for professionals, students, and concerned citizens.