Global Marketing and Advertising or Macroeconomics

Global Marketing and Advertising: Understanding Cultural Paradoxes

Author: Marieke de Mooij

For additional materials, please contact the author directly: mariekedemooij.com

Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution. What the field has been lacking is a knowledge base of cultural differences and similarities, that can be used for developing global strategies. This book presents such a knowledge base, a structure to understand the consequences of culture for marketing and advertising.

Book review: Understanding Performance Appraisal or 50 One Minute Tips for Trainers

Macroeconomics: A Contemporary Introduction

Author: William A McEachern

Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, MACROECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of case studies that are meant to be read and therefore are integrated into the flow of each chapter. With this eighth edition, the book's well-crafted approach is enhanced with resources--such as Aplia and CengageNOW--that will help your students improve their understanding and will help you streamline tasks and save valuable time.

Booknews

A text/CD-ROM package for a first course in macroeconomics. Early chapters cover macro- and microeconomics foundations, and later material uses the aggregate demand and aggregate supply models to underscore the difference between active and passive approaches to the economy. Pages are designed to be reader friendly, with color photos and graphics, plus margin terms and case studies. Pedagogical features include chapter summaries, review questions, problems, experiential exercises, and mathematical appendices with exercises, as well as notes on web sites, and a 12-page guide to reading the . Many exercises require students to consult the and the Internet. The CD-ROM contains study tools and graphing tutorials. This fifth edition contains expanded international material. Economic jargon has been reduced. The author is a professor of economics at the University of Connecticut. Annotation c. Book News, Inc., Portland, OR (booknews.com)