Furniture Marketing or Communication and Organizational Crisis

Furniture Marketing: From Product Development to Distribution

Author: Richard R Bennington

Furniture Marketing, 2nd Edition, contains an overview of how furniture products are developed, marketed, and presented to targeted retailers and consumers. Bennington focuses on developing an appreciation for furniture as a functional art form. This new edition covers the entire industry, including types of furniture, design periods, product development, and manufacturing. The text also explains how to sell furniture through pricing, promotion, and distribution. Residential furniture is the main focus of Furniture Marketing, but there is a chapter on contract furniture. This book can serve as a helpful reference for students as well as beginning and experienced employees of manufacturers, retailers, and wholesalers.

Table of Contents:

• Furniture Marketing—An Overview
• Upholstered Furniture
• Case Goods
• Other Residential Furniture Products
• Furniture Design
• Product Development
• The Furniture Manufacturing Process
• Marketing Through Segmentation, Targeting, and Positioning
• Marketing Research and Information Systems
• The Ultimate Consumer Market
• Pricing Methods and Practices
• Personal Furniture Selling
• Advertising
• Sales Promotion and Public Relations
• Marketing Channels for Home Furnishings
• Furniture Retailing
• Furniture Wholesaling
• Wholesale Furniture Markets
• Physical Distribution and Inventory Management
• International Furniture Marketing
• Contract Furniture Marketing

Read also

Communication and Organizational Crisis

Author: Matthew W Seeger

Taking a broad view of organizational crisis, the authors synthesize a rich and diverse body of theory, research, and practice and apply it to every kind of crisis imaginable, from oil spills to nuclear disasters, airplane crashes, shuttle explosions, and corporate implosions such as Enron.