Understanding Business Strategy or Contemporary Business Statistics with Microsoft Excel

Understanding Business Strategy: Concepts and Cases (with InfoTrac?)

Author: R Duane Ireland

UNDERSTANDING BUSINESS STRATEGY encourages a hands-on approach to learning with applications and features such as: experiential exercises, BizFlix video clips, and brief end of chapter cases. Further, features such as the Strategy Tool Box and Your Career provide practical tools as students embark on their own careers. After reading Understanding Business Strategy, students will not only have an understanding of modern strategic management; they will also grasp the application of these tools in their own careers.

Table of Contents:

	Preface	xix
	About the Authors	xxvii
Part 1	vision	2
Chapter 1	The Foundations of Strategic Management	4
	Focusing on Strategy: Solidly Focusing on Customers: The Foundation for Best Buy's Success?	5
	What Is Strategic Management?	7
	The Industrial Organization Model	11
	The Resource-Based View of the Firm Model	14
	Stakeholders	16
	Strategic Leaders	18
	How the Book Is Organized	19
	Summary	20
	Key Terms	21
	Discussion Questions	21
	Endnotes	21
	Your Career	23
	Strategy Toolbox	24
	Biz Flix	25
	Mini-Case	25
	Experiential Exercises	27
Chapter 2	Leading Strategically	28
	Focusing on Strategy: Evolution and Revolution in Strategic Leadership	29
	Establishing the Vision and Mission	32
	Developing the Top Management Team and Succession	34
	Managing the Resource Portfolio	35
	Building an Entrepreneurial Culture	37
	Promoting Integrity and Ethical Behavior	38
	Using Effective Controls	41
	Summary	42
	Key Terms	43
	Discussion Questions	43
	Endnotes	44
	Your Career	45
	Strategy Toolbox	46
	Biz Flix	47
	Mini-Case	47
	Experiential Exercises	49
Part 2	Analyzing Environments	50
Chapter 3	Analyzing the External Environment	52
	Focusing on Strategy: Changing Population Bases in the United States Lead Businesses to Change Their Focus	53
	Analyzing the General Environment	55
	Analyzing the Industry Environment	60
	Competitor Analysis	68
	Complements to Competitive Interaction	71
	Summary	72
	Key Terms	73
	Discussion Questions	73
	Endnotes	73
	Your Career	75
	Strategy Toolbox	76
	Biz Flix	77
	Mini-Case	77
	Experiential Exercises	79
Chapter 4	Analyzing the Firm	80
	Focusing on Strategy: Building Resources for Innovation	81
	Conducting an Internal Analysis	83
	Resources, Capabilities, and Core Competencies	84
	Competitive Advantages	91
	The Value Chain	92
	Outsourcing	94
	Resources and Firm Performance	96
	Summary	98
	Key Terms	99
	Discussion Questions	99
	Endnotes	99
	Your Career	101
	Strategy Toolbox	102
	Biz Flix	103
	Mini-Case	103
	Experiential Exercises	105
Part 3	Strategy	106
Chapter 5	Business-Level Strategy	108
	Focusing on Strategy: Brown: "How Can We Help You Today?"	109
	Types of Business-Level Strategies	113
	Implementing Business-Level Strategies	124
	Business-Level Strategy Success across Time	127
	Summary	129
	Key Terms	130
	Discussion Questions	130
	Endnotes	130
	Your Career	131
	Strategy Toolbox	132
	Biz Flix	133
	Mini-Case	133
	Experiential Exercises	135
Chapter 6	Multiproduct Strategies	136
	Focusing on Strategy: Brown: How Many Services Does It Offer?	137
	Levels of Diversification	139
	Operational Relatedness and the Related Constrained Multiproduct Strategy	144
	Corporate Relatedness and the Related Linked Multiproduct Strategy	146
	Simultaneously Seeking Operational Relatedness and Corporate Relatedness	146
	Unrelated-Diversification Multiproduct Strategy	147
	Managerial Motives to Diversify	149
	Implementing Multiproduct Strategies	151
	Summary	156
	Key Terms	157
	Discussion Questions	157
	Endnotes	157
	Your Career	159
	Strategy Toolbox	160
	Biz Flix	161
	Mini-Case	161
	Experiential Exercises	163
Chapter 7	Acquiring and Integrating Businesses	164
	Focusing on Strategy: What Makes an Acquisition Successful?	165
	Reasons for Acquisitions	168
	Screening, Selecting, and Negotiating with Target Firms	172
	Due Diligence	174
	Integrating the Newly Acquired Business	176
	Pitfalls in Pursuing Acquisitions and Their Prevention	176
	Acquisition Failure and Restructuring	180
	Summary	181
	Key Terms	181
	Discussion Questions	181
	Endnotes	182
	Your Career	183
	Strategy Toolbox	184
	Biz Flix	185
	Mini-Case	185
	Experiential Exercises	187
Chapter 8	Competing across Borders	188
	Focusing on Strategy: eBay's International Expansion Strategy	189
	Motives for International Strategies	192
	International Strategies	195
	Modes of International Market Entry	200
	Implementing the Multidomestic Strategy	204
	Implementing the Global Strategy	205
	Implementing the Transnational Strategy	206
	Summary	207
	Key Terms	208
	Discussion Questions	209
	Endnotes	209
	Your Career	211
	Strategy Toolbox	212
	Biz Flix	213
	Mini-Case	213
	Experiential Exercises	215
Chapter 9	Creating and Maintaining Alliances	216
	Focusing on Strategy: All Roads Lead to Joint Ventures in China, the Mother of Emerging Markets	217
	Reasons for Developing Strategic Alliances	219
	Business-Level Strategic Alliances	222
	Corporate-Level Strategic Alliances	224
	International Strategic Alliances	227
	Managing Risks in Strategic Alliances	227
	Managing Strategic Alliances	228
	Summary	230
	Key Terms	231
	Discussion Questions	231
	Endnotes	231
	Your Career	233
	Strategy Toolbox	234
	Biz Flix	235
	Mini-Case	235
	Experiential Exercises	237
Chapter 10	Innovating through Strategic Entrepreneurship	238
	Focusing on Strategy: Strategy, Innovation, and Entrepreneurship: The Foundation for Success at Hasbro	239
	Innovation, Entrepreneurship, and Entrepreneurs	242
	Three Ways to Innovate	247
	Innovation and Strategic Entrepreneurship	251
	Summary	252
	Key Terms	253
	Discussion Questions	253
	Endnotes	253
	Your Career	254
	Strategy Toolbox	255
	Biz Flix	256
	Mini-Case	256
	Experiential Exercises	258
Part 4	cases	i
	Case Studies	i
	Introduction	ii
Case_1	The ABL Goes One-on-One with the WNBA	1
Case_2	Air India-The Virgin Airways Saga	9
Case_3	America Online-Time Warner Merger: Why It Failed	14
Case_4	Apple Computer, Inc.: iTunes and iPod	24
Case_5	Avid Technology, Inc.	43
Case_6	China Kelon Group (A): Diversify or Not?	56
Case_7	CNN and September 11th, 2001: Management in a Crisis	62
Case_8	Colorado Creative Music	71
Case_9	The Crowne Inn: A Classic Case of a Family Business in Turmoil	86
Case_10	Cycle and Carriage versus Parallel Importers of Mercedes-Benz Cars	97
Case_11	The Enron Debacle	103
Case_12	Building a Sustainable, Profitable Business: Fair Trade Coffee (B)	119
Case_13	Flowernet mbH Case Study	126
Case_14	General Motors and AvtoVAZ of Russia	139
Case_15	Gold Star Properties: Financial Crisis	156
Case_16	Harlequin Enterprises: The MIRA Decision	160
Case_17	Kikkoman Corporation in the Mid-1990s: Market Maturity, Diversification, and Globalization	171
Case_18	Oprah Winfrey-The Story of an Entrepreneur	193
Case_19	Singapore International Airlines: Strategy with a Smile	205
Case_20	United Airlines	222
Case_20A	United Airlines-"Rising"?	222
Case_20B	United Airlines-Time to Fly: January 2005	238
	Glossary	1
	Name Index	1
	Company Index	4
	Subject Index	8

Interesting book: Dr Bob Arnots Guide to Turning Back the Clock or The Great Physicians Rx for Heartburn and Acid Reflux

Contemporary Business Statistics with Microsoft Excel

Author: David Ray Anderson

Intended for managers and decision-makers who would like to have a better understanding of the vast amounts of statistical information in today's global business and economic environment. By utilizing Microsoft Excel to perform statistical analyses, this text will help the business professional to have a better understanding of how to use statistics to make better business decisions.

Booknews

Introduces business administration and economics students to the field of statistics and its many applications. The text is applications-oriented and written with the needs of the nonmathematician in mind, requiring only knowledge of algebra. Throughout, examples and exercises are based on real data and case problems provide ample opportunities for analysis, along with exercises and self-tests. The CD-ROM containing all data sets for case problems and many exercises, accessible through Excel 97 and Excel 2000. Annotation c. Book News, Inc., Portland, OR (booknews.com)